Who runs this comparison, and how it pays for itself

Why this site exists

Ad network directories contradict each other, and they contradict the networks. In July 2025 HilltopAds announced by press release that its advertiser minimum was moving from $50 to $100; a year later, listings with 2026 update stamps were still printing $50. PropellerAds documents $1,000 for bank wire in its own help center while two large directories carry $200 as its general floor, neither of them dated. A buyer planning a first deposit from those pages arrives at the payment screen with the wrong number.

The failure is structural rather than careless. Listicles copy each other, and a figure that was correct once keeps circulating long after the network has changed it. Nobody re-reads the help center, because re-reading five help centers is slower than copying five paragraphs. That is the gap this site was built to fill.

Our scope is deliberately narrow. We cover self-serve platforms that will sell popunder inventory to a new account without assigning a manager first, which currently means AdsCompass, PropellerAds, Adsterra, Clickadu and HilltopAds. We do not cover managed-only buying, DSP integrations that require a signed insertion order, or formats other than pop, push and in-page where they sit alongside pop in the same dashboard.

What we publish, and what we refuse to publish

We publish entry conditions, pricing models, optimization controls and the naming each platform uses in its own interface, because that last detail is what makes dashboards hard to compare. We publish contradictions between sources openly, including contradictions we could not resolve, and we mark unconfirmed figures as unconfirmed rather than rounding them into the table.

We do not publish first-person campaign results we have not run. That rule matters more than it sounds. A fabricated line like "I withdrew in 26 hours" or "this zone converted at 3.1%" is the easiest kind of content to write and the hardest kind for a reader to disprove, and it is common in this niche. Where our pages speak in the first person, they describe research we actually did: reading a help center, finding a figure missing from a network's own HTML, noticing that a press release and a directory disagree. Our full Editorial Policy sets out the source hierarchy behind that rule.

How a figure gets onto the page

• Step 1 — locate the primary source. For deposits and payment thresholds that means the network's own help center, terms page or press release. Marketing pages count as claims, not facts, and are labeled that way when we use them.
• Step 2 — record the date. Every figure is captured with the day it was read. A deposit minimum without a date is not information, because these numbers move: one of the five doubled its floor in 2025.
• Step 3 — look for a contradiction. We check the same figure against directories and independent write-ups specifically to find disagreement. A conflict is not a problem to hide; it is usually the most useful thing on the page, because it tells the reader which number to verify before funding.
• Step 4 — resolve or flag. Where a primary source settles it, the primary source wins. Where nothing settles it, the figure is published with an explicit note that it is unconfirmed, or left out.
• Step 5 — check the interface language. Popunder is filed as Onclick on one platform and written "Popunder \ Onclick" on another. We record the label each dashboard actually uses so a reader can find the format.
• Step 6 — recheck on a schedule. Every entry condition on the site is reviewed at least every 90 days, and immediately when a network announces a change. Revised figures carry a new check date.

Who does the work

The comparison is compiled and written by Smith Jones, who has spent eleven years buying performance traffic across pop, push and in-page inventory, mostly iGaming and subscription flows in Tier 2 and Tier 3 markets. His working focus is source-level optimization, auction mechanics and postback architecture, which is why the tables on this site are organized around bid control rather than around headline rates.

Every page carries a named author and a check date. Nothing here is published anonymously, and nothing is published without a source that a reader can open. A fuller background, including what he will and will not claim to have tested, is on the author page.

How the site is funded

Reading anything here is free, and there is no subscription, no gated table and no paid placement. The site earns a commission when a reader creates an account through one of the outbound buttons. That commission is paid by the network, costs the reader nothing, and does not change the terms they get.

What it does not do is move a number. The deposit floors, pricing models and control features in our tables come from the networks' own documentation, and a commercial relationship cannot make a $100 minimum read as $50. The same comparison names the one drawback of the platform we link to most often, which is that it has no automated CPA bidding in self-serve, because leaving that out would be the kind of omission that costs a reader money. Where our commercial interest and a reader's interest pull apart, the figure wins.

Getting in touch

Corrections are the most useful message we receive. If a deposit minimum on this site is out of date, if a network has renamed a format, or if a link points somewhere it should not, tell us and we will check it inside two working days. The contact page lists the right address for editorial, partnership and privacy questions, and the terms of use and privacy policy cover what this site is and what it does with your data. If you came here from a search and still need the comparison itself, it is on Buy Popunder Traffic.